How to sell yourself on social media

Photo of woman taking a selfie

Hint: it’s not through a good selfie

Yeah, yeah, we know social media is great for keeping in contact with friends, drooling over food and keeping your meme game on point. But social media has other benefits, too. It can be a great way of making yourself stand out from the crowd so that you can land a job.

Crafting an online identity

It’s easy to forget that what you say and do online carries the same weight as if it occurred in the ‘real world’. Your online identity affects you so it makes sense that it should be shaped in your favour.

Professional social media sites such as LinkedIn can be used to showcase your education, experience and talent. These sites also help you network by connecting you with peers in your industry and possible future employers.

You might think that posting a photo, making a comment or liking something online is harmless but that post or ‘like’ might come back to bite you down the track. How will you explain that unflattering photo or derogatory blog post at a job interview?

Social media content created years ago can easily be retrieved. For example, the whole Twitter archive of more than 400 billion tweets can be searched.

Popular social networking sites such as Facebook have an expectation that you use your real name when you open an account. So any information about you, positive or negative, can be found in just a few clicks.

Social media and your resume

When you finish your degree you will be one of hundreds or even thousands of graduates applying for a job. If you want to stand out from the crowd, you’ll need an online resume.

With an online resume, you can capitalise on networks that may not be as easy to access in your offline interactions. These networks include CEOs, professionals in your field, recruiters and other key influencers who you would not normally get to meet. Elon Musk is just a few clicks away!

You can also demonstrate more skills than a paper-based resume. You can show:

  • creative thinking
  • competence with ICTs
  • ability to think ‘outside the box’
  • initiative.

One of the easiest and most popular forms of an online resume is LinkedIn. LinkedIn is a popular social networking tool with over 400 million members worldwide.

Use LinkedIn to create a professional profile and network with your industry. Find out how to optimise your LinkedIn profile with our Learning@Griffith eModule.

Social media in the workplace

Recent studies have shown that social media interaction during the workday helps boost productivity and retention.

Depending on your discipline, you might use social media for:

  • marketing and promoting your business
  • communicating with your colleagues or clients
  • researching your competitors
  • following experts in your field.

To make social media work for you, it’s important to know the purpose of each social networking tool and the different communication styles required.

Depending on the platform, there may be different standards of communication. On Twitter, it may be perfectly acceptable 4 ppl 2 tlk lyk dis while on LinkedIn, you may need to talk like this.

Many industries and disciplines have social media policies that govern how employees use social media in their personal and professional lives. For example, all registered health practitioners in Australia come under the AHPRA Social Media Policy.

Find out whether your employer or industry has social media guidelines before you use social media in the workplace.

Let’s be (Facebook) friends!

Are you constantly procrastinating on Facebook? Do you feel guilty for scrolling through your newsfeed tagging friends in memes rather than researching [insert mundane topic here].

Well, we have a solution for you. Kinda. Follow us on Facebook!

You weren’t mindlessly scrolling through your feed with a swipe that’s become second-nature. Not at all. You were just waiting for something profound from @griffithunilibrary to pop up.

You didn’t go straight to our page, instead you scrolled through your feed because we post such insightful, interesting and useful content, and you’ve identified that you learn best through distributed practice, right?

Yeah, that’s totally what you were doing.

On our page you’ll find useful bits and bobs about the goings on at Griffith Library, as well as links to stories on research, study and uni skills, and fun topics. Never again will you miss out on a potentially lucrative competition, a new and innovative library resource, or an exciting update to one of our plethora of services.

Check out @griffithunilibrary on Facebook today!

5 reasons why you should follow our Instagram

Not only are we the best library blog on the planet, we are even dominating #socialmedia. You see, we’ve got Twitter and Facebook, but today is all about the #Insta!

  1. 1. We care about our #students, give #studytips and remind you referencing is kind of a big deal, with #consequences.
  2. 2. We use our degrees to teach you about native Australian flora such as #wattles being technically a fluorescence, not a flower!
  3. 3. We give some good #motivational advice to help you #succeed with your #studies.
  4. 4. We like #libraries and #librarians even when they aren’t our own and love we kept #oldschoollibrarian photos!
  5. 5. We love #books and #animals – and let’s be honest, if you don’t love those things, should we really be #friends?

In fact, one user said they’ve “been astonished by” our “awesome work for some time” and we are choosing to believe it’s not a bot due to our popularity over QUT Library Instagram!

P.S. We are just playing with you QUT Library, we actually love you guys and the playful rivalry we have together!

Follow us on Twitter!

Now, we’re no Modern Seinfield, but we daresay our Twitter account is pretty cool. Unless calling yourself cool negates the cool (does it?).

Regardless, we also daresay you should follow our Twitter account – @GriffithLibrary.

Just like you use different social media for different things, so do we. While our library blog here is full of useful (and fun!) information which may go into a little more depth, our Twitter page is great for getting a quick snapshot of info. And it’s awash with funny gifs too!

So, if you’re a fellow Twitter user – come on over and follow us. Like us, retweet us, do all the twitter stuff! Or just follow our page quietly. Really, it’s your choice.

And if you’re not a Twitter user, why not consider joining? It’s a great way to stay on top of information!

Brush up on your social media skills

Chances are pretty high that you have a Facebook account. And maybe also Instagram, YouTube or Snapchat.

According to recent statistics, over 60% of the total Australian population is an active monthly user on Facebook (Social Media Statistics Australia – December 2016). That’s a lot of users.

But are we making the most of our social networks? No, we aren’t, reports Ryan Homes in a recent Financial Review article.

It’s not our ability to connect with friends and family that is the problem. We get full marks for liking a friend’s post, sharing a cat video, or posting a photo of what we ate today.

But Millennials, ‘often fail to understand the professional opportunities and pitfalls posed by networks like Twitter, Facebook, LinkedIn and Instagram’ (Australian Financial Review 2014).

For students and recent graduates entering the workforce, you may want to brush up on your social media skills.

Check out the social media skills module available in Study Smart. Learn how to sell yourself, look after yourself and protect yourself online.

— Extract from Study Smart —

You need to read this if you have Facebook

Smartphone with Facebook login screen

Everyone has Facebook, right?

Well, if you look at the stats, it’s not all of you, but it’s most of you.

According to Social Media Statistics Australia, 7 in 10 Australians use Facebook, and approximately 50% of the Australian population logs into Facebook on a daily basis (May 2017).

That’s why we, @griffithunilibrary, have a Facebook page. You may have come across it in your online travels. It’s chock full of library news, study tips, competitions and general library goodness.

Now, this post isn’t just a ploy to get you to follow us on Facebook. Okay, yes it is. But we really think Facebook is an amazing tool to help keep up-to-date on what’s happening at your library, and your university.

For instance, did you know that other areas of Griffith University are on Facebook as well?

There’s the official Griffith University Facebook, of course. We ALL follow them, don’t we? But there’s also Griffith Careers, Student Services, the UniBar and What’s On. And that’s not even half of them.

We recommend following your School or Campus Facebook pages, such as Griffith International, Griffith Film School, Griffith Law School, Logan Campus or Queensland College of Art.

Okay, we’ll stop now. There’s just too many to shamelessly plug here.

Go to the Griffith University Social Media page to find all the Griffith University Facebook (and other social media) accounts you can follow.

Psssst, have we mentioned that @griffithlibrary is also on Insta?

Are you following us on Instagram?

Griffith Library Instagram feed

We’ve seen some of you over on the @griffithlibrary Instagram, and we appreciate all your likes and comments. Fist bump to all our regulars!

But for those of you who aren’t familiar with our feed, maybe now’s the time to take a peek. You can see pics from our fabulous library events, like the recent weekend Hack-a-thon at the Gold Coast.

And it’s not just photos – we’ve dabbled with mini video content such as Boomerang and Instagram Stories. Check out the Boomerang of our massive Hack-a-thon cheque. Cool, right?

While we aim to keep you up-to-date with all the latest library resources and services, we also like to have a little fun on Insta. Okay, so maybe a lot of fun.

We keep you entertained with humorous, motivational or inspirational quotes, like the one we posted recently by Timothy Healy.

There’s also our semi-regular #bookfacefriday posts. Because who doesn’t enjoy seeing how creative some folk can be with their face, a book cover, and a mobile phone? Here’s one we posted a few days ago.

And as much as you’ll flip over the #bookfacefriday posts, you’ll love our behind-the-scenes snaps of our beloved library staff and lovely library spaces even more. Don’t you just dig this shot of one of our more colourful staff members?

Head over to Insta and scroll through the @griffithlibrary feed. If you like what you see, be sure to give us a Follow.